Market Research

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Are you thinking about starting a small business? Does the thought of independence motivate you, or the passion for creativity excite you? Are you ready? 

You may have a desire to start a business, but do you have a minimum viable product (MVP)? Is your product a new invention, an upgrade to an existing one, and who is your competition? 

No one is completely ready when starting a business, but that’s where OBE comes in. We’ll help you focus on the core value of your product or service and the features that your target consumer really needs.

In the following sections we’ll review your Minimum Viable Product, Target Demographic, and Competition.


  • Explore your Minimum Viable Product (MVP)
  • Explore your target demographic
  • Explore your competition